Articles

• Pharma's Road to Redemption

  Big Pharma as Good Guys ...

  (Mar 13, 2009)
• Remuneration Committees - Beware the Banking Backlash

  The established pharma industry (by which I mean the profitable and sustainably cash generative companies) may appear to be less troubled than most industries by the fallout from the recession but one

  (Mar 13, 2009)
• Darwin and the History of Pharma

  Allusions to Darwin can be fun and I suppose corporate archaeologists of the next geological era will happily sift through the promotional detritus of yesteryear (Lucites, mugs, pens etc) as the only

  (Mar 20, 2009)
• Robust Analytics - dont shoot the messenger

  I can understand the frustration with lack of reliable CRM data but the solution is not to abandon analytics but to change the incentives for field force data capture.

  (Mar 24, 2009)
• Partnerships necessary but not sufficient
  (Mar 24, 2009)

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