How important is it that the logo sits in the bottom left corner and that the stripe down the right side is always the exact same shade of yellow?
(Nov 30, 2007)We know that customers who have a good experience with a product will likely buy that product again. But how important are the other elements of the purchasing process?
(Nov 30, 2007)When it comes to sales and marketing, the better your information about and from your customers, the more effective your strategies will be, says Anjan Ghosh, head of sales force effectiveness for San
(Dec 3, 2007)Kevin Appareti, global director for Medical Science Liaison at Philips Healthcare, explains how to motivate KOLs and how to measure their value
The Mobile Health Competition is now closed, but the journey is just beginning for the winning idea.
Phil Taylor reports on the commercial and scientific opportunities facing medical scientific liaisons (MSLs)
Alex Gochtovtt, principal with Cognizant’s enterprise analytics practice, discusses pharma’s social media opportunities and the importance of data analytics
An interview with Serkan Erkovan of Boehringer Ingelheim.
Ashok Bhaseen, Vice President of Sales & Marketing at Pediapharm reveals how his company establishes trust when engaging KOLs