Articles

• Prediction markets reinventing pharma forecasting?
  (Sep 15, 2007)
• Forecasting realities and understanding randomness
  (Oct 8, 2007)
• Business Forecasting Pitfalls: Just dont do the stupid stuff.
  (Oct 21, 2007)
• Paying attention to ROI analytics
  (Nov 20, 2007)
• Do you know where your logo is?

  How important is it that the logo sits in the bottom left corner and that the stripe down the right side is always the exact same shade of yellow?

  (Nov 30, 2007)
• Staying Connected: Patients and Internet Support

  We know that customers who have a good experience with a product will likely buy that product again. But how important are the other elements of the purchasing process?

  (Nov 30, 2007)
• Making the most of physician surveys

  When it comes to sales and marketing, the better your information about and from your customers, the more effective your strategies will be, says Anjan Ghosh, head of sales force effectiveness for San

  (Dec 3, 2007)
• In search of CRM ROI
  (Dec 10, 2007)
• With a little help from HQ: promoting home-based field force effectiveness
  (Dec 10, 2007)
• Trimming out the oma: how to avoid the too-clever forecast
  (Dec 14, 2007)
• 1
• 2
• Next
• Last

History

Member for

4 years 10 weeks