
As the Director of Multichannel Strategy, Sam leads the Multichannel team and has over 12 years of experience in design and implementation of customer focused strategies. Sam offers sound insight rooted in his deep pharmaceutical experience to help brand teams deliver value across a variety of customer facing channels: leveraging relevant, insightful metrics to guide messaging, targeting, and digital opportunities to improve customer engagement.
Prior to joining Cadient, Sam spent significant time working with a variety of large consulting organizations focused on customer centric strategies, operations, and process improvement. He also has direct pharmaceutical experience as he
I spend a fair amount of time on airplanes for business and some for pleasure and always try to take the nonstop flight to my destination.
(Jul 8, 2010)Many organizations profess a multichannel strategy, but are they really multichannel or are there many channels of separate communication? &n
(Sep 16, 2010)(Nov 2, 2010)
The Mobile Health Competition is now closed, but the journey is just beginning for the winning idea.
Phil Taylor reports on the commercial and scientific opportunities facing medical scientific liaisons (MSLs)
Andrew Tolve investigates the opportunities and challenges for pharma’s use of cloud computing
Alex Gochtovtt, principal with Cognizant’s enterprise analytics practice, discusses pharma’s social media opportunities and the importance of data analytics
An interview with Serkan Erkovan of Boehringer Ingelheim.
Ashok Bhaseen, Vice President of Sales & Marketing at Pediapharm reveals how his company establishes trust when engaging KOLs