Rita E. Numerof Ph.D.

Rita E. Numerof Ph.D.

Rita E. Numerof Ph.D.'s picture
Rita E. Numerof, Ph.D. is President of Numerof & Associates, Inc. Numerof is a strategy development and implementation firm with more than 25 years’ experience helping major pharmaceutical, device, diagnostic, payer and delivery organizations create and deliver value across healthcare. Experts in business model transformation, Numerof specializes in redesigning commercial models, developing economic and clinical value propositions, and crafting market access strategies for the pharmaceutical industry worldwide. For more information, visit our website at www.nai-consulting.com

Latest posts from Rita:

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Key Considerations for Entering...

Dec 9, 2013

Imagine purchasing a new car or appliance only to learn that it doesn’t work...

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The Breakthrough Designation...

Nov 14, 2013

This month Rita Numerof assesses the successes that the FDA’s Breakthrough...

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Using Data to Link Product Value...

Oct 10, 2013

While the pharmaceutical industry has found itself in a turbulent healthcare...

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Tighten Up Your Product Lifecycle...

Sep 5, 2013

This month, I highlight the importance of integrating multiple lifecycle...

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Implications of Massive Healthcare...

Aug 12, 2013

As payers and providers consolidate and use their market share to enhance...

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How Better Patient Adherence...

Jul 4, 2013

Rita Numerof examines the link between an increased focus on patient adherence,...

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Using Big Data to Anticipate Where...

Jun 7, 2013

In last month’s column, I described some of the things that big data can’t...

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In Search of the Silver Bullet:...

May 9, 2013

This month Rita Numerof looks at the shortcomings of big data, suggesting that...

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Big Data and the Convergence of...

Apr 9, 2013

In previous columns, I’ve discussed a number of aspects of market access,...

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Retooling Your Sales Function To...

Mar 4, 2013

Rita Numerof explains why you'll need a more nuanced sales approach in...

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