Rita E. Numerof Ph.D.
Rita E. Numerof Ph.D.
Latest posts from Rita:
Imagine purchasing a new car or appliance only to learn that it doesn’t work...
This month Rita Numerof assesses the successes that the FDA’s Breakthrough...
While the pharmaceutical industry has found itself in a turbulent healthcare...
This month, I highlight the importance of integrating multiple lifecycle...
As payers and providers consolidate and use their market share to enhance...
Rita Numerof examines the link between an increased focus on patient adherence,...
In last month’s column, I described some of the things that big data can’t...
This month Rita Numerof looks at the shortcomings of big data, suggesting that...
In previous columns, I’ve discussed a number of aspects of market access,...
Rita Numerof explains why you'll need a more nuanced sales approach in...