Articles

• Pharma marketing and comparative effectiveness research

  Rita E. Numerof explores what impact the use of comparative effectiveness research will have on the pharma and medical devices industries

  (Sep 25, 2011)
• Pharma marketing and market research

  Why market research must reflect a strategic as opposed to tactical view of markets

  (Oct 21, 2011)
• Pharma marketing: Strategic approaches to market segmentation

  Rita E. Numerof explores marketing strategies that enable organizations to move beyond simple brand position and product benefits

  (Nov 17, 2011)
• Pharma marketing: Successful approaches to market segmentation

  Rita E. Numerof argues that pharma firms should focus more on health outcomes and less on product or device features

  (Jan 4, 2012)
• Pharma marketing: Demonstrating economic and clinical value

  Rita E. Numerof explains why comparative effectiveness research and favorable cost/benefit impacts are becoming increasingly essential to success

  (Mar 25, 2012)

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