Articles

• Will pharma embrace the Web for DTC marketing now?

  According to research from eMarketer the pharmaceutical industry has lagged behind mainstream consumer marketers when it comes to using the Internet to reach patients and drive new Rx's.

  (Feb 19, 2009)
• Pharma: short tail?

  The news earlier this week that Pfizer was stopping development on two late stage drugs in development should be a warning on what's coming.

  (Feb 25, 2009)
• Health Number one upstream search

  According to Hit-Wise the number one upstream search is for health information (44.5%) up 11% from last January. What does this data tell us?

  (Feb 26, 2009)
• Investors to small biotech: we want our money back

  Over the years in working in the health field I have always believed that if you develop good drugs and take care of patients that profits will naturally follow.

  (Mar 10, 2009)
• Social Media: Let's please think about this for a moment

  I don't think there is a term that is as overhyped as "social media".

  (Mar 20, 2009)
• Risky Drug Behavior

  A survey conducted by Consumer Reports had some frightening information: Nearly 70 percent of the survey respondents who regularly take prescription medications took steps to afford their drugs in the

  (Mar 20, 2009)
• 61% of adults "rooted in old media". Social media is not a savior for pharma brands
  (Apr 29, 2009)
• Fixing the trust deficit with the public
  (Apr 29, 2009)
• Internet Websites: Patient education or DTC?
  (Apr 30, 2009)
• Are small market drugs endangered ?
  (Apr 30, 2009)
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