
I'm a non-traditional Registered Nurse with a background in critical care and drug safety. I'm interested in the relationship between media technologies and health care. Since I consider the pharmaceutical industy a key player in healthcare, I would like to see the industry and its regulatory agencies advance its understanding of social software and how we can enable safe and effective interactions between patients and the industry. I also run CareVocate LLC, which helps organizations understand and apply appropriate practices in their use of media. I'm also author of 140 Health Care Uses of Twitter, which explores the ramifications of real-time collaboratin technologies for health care. I'm also part of the Better Health Network and blog regularly at PhilBaumann.com
This is a re-post from PhilBaumann.com [1]. It is being published here so that eyeforpharma readers can read and comment. Ellen Hoenig Carlson compiled an ebook of insights and suggestions for helping the pharmaceutical and other health care industries adapt to 21st Century challenges and opportunities. Ellen is editor of AdvanceMarketWoRx [2] and she asked me to contribute to her project. She's sincerely devoted to the goal of improving pharmaceutical marketing processes in order to deliver the best possible points of care to patients. She shares valuable thoughts and links and content on Twitter and you can follower her here [3]. In addition to myself, contributors include an anthropologist, an e-Patient, some consultants and a healthcare recruiter. [1] http://philbaumann.com/2009/12/23/pharma-social-media-best-strategic-learning-investment-for-2010/?preview=true&preview_id=2525&preview_nonce=e26c40f91c [2] http://advancemarketworx.com/ [3] http://twitter.com/ellenhoenig
(Dec 28, 2009)An audience of more than 150 senior industry professionals will be witness to this meeting of minds, marking the beginning of the two day event at the Regents Park Marriott Hotel in London.
Andrew Tolve investigates the value of the Internet as a pharma marketing research medium
Often criticised for not properly adopting new web technologies, pharma proves it knows a thing or two about the corporate website.
Alex Gochtovtt, principal with Cognizant’s enterprise analytics practice, discusses pharma’s social media opportunities and the importance of data analytics
An interview with Serkan Erkovan of Boehringer Ingelheim.
Ashok Bhaseen, Vice President of Sales & Marketing at Pediapharm reveals how his company establishes trust when engaging KOLs