pete west
Senior Marketing Director at Wyeth
Biography
Brief version: Senior Marketing Director - Wyeth Business Development - Neutec (small biotech - bought by Novartis forHistory
- Member for
- 2 years 30 weeks
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Featured Articles
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Superhero Me! Winner of the eyeforpharma Mobile Health Competition 2012
The Mobile Health Competition is now closed, but the journey is just beginning for the winning idea.
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Pharma and the evolving role of MSLs
Phil Taylor reports on the commercial and scientific opportunities facing medical scientific liaisons (MSLs)
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Pharma and cloud computing
Andrew Tolve investigates the opportunities and challenges for pharma’s use of cloud computing
Latest Podcasts
Pharma, social media and data analytics
Alex Gochtovtt, principal with Cognizant’s enterprise analytics practice, discusses pharma’s social media opportunities and the importance of data analytics
"Speed and Usability are Key" - insights from Boehringer Ingelheim
An interview with Serkan Erkovan of Boehringer Ingelheim.
Podcast: "Build KOL trust" - insights from Pediapharm
Ashok Bhaseen, Vice President of Sales & Marketing at Pediapharm reveals how his company establishes trust when engaging KOLs
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