Nick de Cent

Nick de Cent

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Latest posts from :

Commercial

Taking the entrepreneurial approach

Jan 19, 2015

Corporations can be so constrained by their hierarchy and mindset that they are...

Commercial

The growing influence of KAM

Jan 14, 2015

MSD’s Hossam El Faramawi talks to Nick de Cent about how effective key...

Commercial

Can KAMs build true partnerships...

Jan 6, 2015

Compliance issues may be hampering the commercial co-creation process between...

Commercial, Market Access

Top 5 pharma news stories of 2014

Dec 15, 2014

It’s been an eventful and promising year for pharma. The eyeforpharma team...

Commercial

It’s credible content that...

Dec 1, 2014

Trusted, relevant, credible content – sometimes even co-created by the...

Commercial

From dinosaur to digital

Nov 18, 2014

Tyrannosaurus rep faces extinction. It’s time to evolve, argues Nick de Cent.

Commercial

Taking engagement to the next level

Nov 4, 2014

A multichannel strategy brings obvious advantages in terms of stakeholder...

Commercial

Is it time for the conference to...

Oct 29, 2014

In future, we will see a blend of hybrid physical-virtual conferences, suggests...

Commercial

Smart inhaler initiative takes off

Oct 24, 2014

Digital health applications are beginning to transform the healthcare...

Market Access

Separating "science"...

Sep 16, 2014

Changing market dynamics and recent problems relating to Investigator Initiated...

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