Nick de Cent

Nick de Cent

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Commercial

Has Selling Gone Social Again?

Jan 5, 2016

Relationships, not territory coverage, are what drive sales, argues Richie...

Commercial

Can Pharma Companies Successfully...

Dec 9, 2015

In part 1 of an exploration of valued-added services, we look at the headline...

Commercial

The $100 billion technology...

Nov 23, 2015

Is pharma going to lead the digital disruption across the industry or just...

Commercial

Ignore the Science of Motivation...

Nov 20, 2015

Incentives boost performance, right? “Not so!” says senior pharma executive.

Commercial

Can Pharma Change its Business...

Nov 3, 2015

Seismic shifts in the structure of the healthcare business landscape are...

Commercial

Why We've Got Multichannel...

Oct 12, 2015

GSK’s Jim DeLash explains how engagement and customer experience drive...

Commercial

“It’s About Doing the Right...

Sep 24, 2015

Part two of CEO Mark Horsley’s story of how he revolutionized Customer...

Commercial

Customer Focus Means “Going...

Sep 18, 2015

New solutions enable pharma to empower those closest to the customer to help...

Commercial

Why Your Customer Experience...

Sep 11, 2015

Revolutionizing customer experience is about winning hearts and minds, argues...

Market Access

Make All Phase 3 Studies Pragmatic

Aug 28, 2015

Rafael Alfonso explains why pharma needs to resolve and merge the differing...

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