Articles

• The link between marketing and market access

  Marcus Deans argues that marketing should be at the heart of market access strategy.

  (Feb 25, 2010)
• Market Access and value-based pricing

  Marcus Deans explores the competitive advantages of value-based pricing

  (Mar 23, 2010)
• Market Access and what payers really want

  Marcus Deans examines why market access depends on understanding the needs of payers.

  (Mar 23, 2010)
• Market access: the importance of understanding payers

  Marcus Deans explains the necessity of knowing why and how payers make decisions.

  (Apr 20, 2010)
• Sales force effectiveness: are reps still relevant?

  Marcus Deans explains why the continued relevance of reps depends on developing new skill sets to maintain a competitive edge.

  (May 24, 2010)
• What's next for sales reps?
  (Jul 20, 2010)

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