Articles

• Ms the word: Twitter fritters

  Hey, this is pharma marketing. This is about making lives better. So get off Twitter and treat it seriously!  

  (Aug 4, 2010)
• Ms the word: Get off the phone and check your cholesterol

  *Why are we willing to pay more for our cellphones than for our health insurance?*

  (Aug 9, 2010)
• M's the word: Does pharma need more heroes?

  Instead of avoiding PR disasters, it's about time we started talking about the fantastic achievements of the industry.

  (Aug 9, 2010)
• Ms the word: What I learned by disabling skype

  *Want to devise a better marketing campaign? Shut up and listen.*  

  (Aug 15, 2010)
• Ms the word: Just give me the truth

  Honesty is the best policy - on a CV and in the pharma business.

  (Aug 16, 2010)
• Ms the word: Whos the fat bloke in the mirror?

  *Near enough is not good enough when we are marketing health*  

  (Aug 17, 2010)
• M's the Word: Learning to take our medicine

  Why a little dose of fear is good for compliance.

  (Aug 23, 2010)
• M's the Word: Why is your drug special?

  If you want to give your product extra horsepower, get involved in the development.

  (Sep 6, 2010)
• Ms the word: Keep KOL relationships in the open

  Key opinion leaders should be guides and counsels, not company junkies

  (Sep 16, 2010)
• M's the word: Is buy-one-get-one-free the best we can do?

  What pharma marketing needs now is an emotionally uplifting campaign that will explode onto the primary care scene

  (Oct 5, 2010)
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