'Mal Barnard'
'Mal Barnard'
Latest posts from :
Pharma - too big to fail?
'Mal Bernard' returns to eyeforpharma to question the ethical issues...
Mal’s Musings: What pharma can...
Is pharma’s real challenge brand loyalty or patient adherence?
Why pharma marketers need to...
While everything about pharma seems to be changing, one thing hasn't:...
Mal’s Musings: Why Google Health...
The social media revolution may be great, but it's not always right when...
Mal's Musings: Evidence-based...
*For marketing success, build proof of value not clever campaigns*
Mal's Musings: The myth of...
*Marketing excellence is all well and good, but what we really need is ...
Mals musings: Whats all the fuss...
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Mals musings: Pharmas clone wars
It is hard to argue that globalization and capitalism have not delivered ...