
*Katrina S. Firlik, MD, argues that adherence may do more to improve health and decrease costs than the development of new medications*
(Oct 27, 2010)**Why persistence matters in evaluating adherence programs**
(Nov 15, 2010)*A catchier name than medication non-compliance would help* If you believe the numbers, medication non-adherence is a bigger problem for the US than obesity.
(Jan 4, 2011)Want to inspire patients to value their medication and thus improve compliance? Reward them early and often
(May 24, 2011)The higher the rate of non-adherence, the greater our sense of urgency should be
(Jul 18, 2011)To improve patient adherence, we first need to puncture some myths
(Oct 5, 2011)Patients need to know the risks of non-adherence as much as the risks of medication
(Jan 25, 2012)An audience of more than 150 senior industry professionals will be witness to this meeting of minds, marking the beginning of the two day event at the Regents Park Marriott Hotel in London.
Andrew Tolve investigates the value of the Internet as a pharma marketing research medium
Often criticised for not properly adopting new web technologies, pharma proves it knows a thing or two about the corporate website.
Alex Gochtovtt, principal with Cognizant’s enterprise analytics practice, discusses pharma’s social media opportunities and the importance of data analytics
An interview with Serkan Erkovan of Boehringer Ingelheim.
Ashok Bhaseen, Vice President of Sales & Marketing at Pediapharm reveals how his company establishes trust when engaging KOLs