Articles

• The Myth of Adverse Event Reporting

  I've written a fair amount about the use of social media in healthcare (

  (Feb 5, 2009)
• Personalization and Individualization...What's the Difference?

  In programs I've led in the past and in work we do here at Bridge Worldwide [1], we're always striving to create a clos [1] http://www.bridgeworldwide.com

  (Feb 6, 2009)
• FDA Isn't Ready For Us...Stop All E-Marketing!
  (Feb 9, 2009)
• Gaming To Save Healthcare Marketing

  Yes, that's right. Reread that headline. "Gaming to Save Healthcare Marketing." At least, it's one of my theories.

  (Feb 16, 2009)
• How to Avoid FDA Regulations Using Mobile Marketing

  Based on my title, you're reading this for one of three reasons: 1) You sincerely are looking to skirt DDMAC rules and need some inspiration;

  (Mar 2, 2009)
• Manage Your Online Reputation Or I Will

  I generally don't like to include threats as the title of my posts, but once again I thought it would be dramatic enough to get your attention.

  (Mar 9, 2009)
• DFC: The New DTC

  A recent blog post from marketing guru Seth Godin [1] [1] http://sethgodin.typepad.com/seths_blog/2009/03/direct-from-consumer-marketing.html

  (Mar 24, 2009)
• Pharma Firewalls Foretell the Future

  Regular followers of this blog will know that I love a catchy title, so when the chance to throw in some alliteration presented itself, I couldn't resist.

  (Mar 24, 2009)
• The "Master List" of Healthcare and Pharma Social Media Programs

  Lately, I've heard and been part of many conversations and fielded a lot of questions all asking the same thing: "Are there any healthcare companies using social media?" or "Are any pharma companies u

  (Mar 25, 2009)
• Pharma Needs an iPhone

  I doubt that Steve Jobs was thinking about helping the pharma industry when his company created the iPhone, but he is a visionary, so you never know.

  (Apr 2, 2009)
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