John G Singer

Latest posts from :

Commercial

Sep 1, 2011

John G. Singer argues that promoting the technical merits of a drug is not...

Column

May 24, 2011

Pharma desperately needs new ideas, but first it needs new language in which to...

May 11, 2009

How do you market your products when the operating environment bans your ...

Jan 29, 2009

We are essentially linear creatures. Whether this is the native mode of ...