Jim Usry

Jim Usry's picture

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First Name: 
Jim
Last Name: 
Usry
Title: 
Managing Partner
Company: 
Advanced Team Concepts, LLC
Opinions: 

Pharma is currently grapling with the challenge of transforming  from a product-centered to a customer-centered business model.  This reluctant conversion is in the context of larger changes within the business climate.  Multiple factors underpin this paradigm shift including the  need to cut costs, the diminishing number of sales representatives, and limited access to providers who seek solutions to problems rather than engaging in repetitive product discussions with representatives who can only communicate information contained in package inserts. 

Sales force effectiveness and new commercial models are popular with pharma companies but are limited by regulatory requirements and other strategic considerations.  As pharma develops new approaches that satisfy multiple stakeholders, the industry  needs to thoghtfully consider challenges and realities that exist in the current business environment.  If past is prologue, pharma will again demonstrate its resiliance much as it when it has faced issues of similar magnitude.  The value of pharma to healthcare has not changed, only the way in which that value needs to be communicated.

 

Biography: 

Jim Usry has over 30 years of sales and marketing experience in the pharma industry.  He held a number of assignments with Merck & Co, Inc.  Since retiring from Merck in 2009, Jim has dedicated himself to helping pharma and healthcare providers reassess traditional relationships.  Jim is now Managing Partner for Advanced Team Concepts, LLC headquartered in Nashville, Tennessee with associates in Delaware, Florida, and Utah. 

Jim holds an undergraduate degree in Psychology and an MBA in Management from Louisiana State University.

Contact Details
Telephone: 
1-615-887-3847 (USA)
1-615-891-4738 (USA)

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