Articles

• How Quick Response codes can help pharma engage with patients

  Jeanne Barnett explores the ways Quick Response (QR) codes can create engagement and communities around products

  (Mar 22, 2011)
• Future pharma: The home as healthcare center

  Jeanne Barnett explores how wireless technology can reduce healthcare costs and create more proactive patients

  (Apr 19, 2011)
• Patient power: From technology to treatments

  How self-tracking systems can improve clinical trials

  (May 16, 2011)
• Patients' Week 2011: Make the waiting room a digital classroom

  Why is time spent in a doctor's waiting room such a waste of time? Jeanne Barnett explains how pharma can help make it worth the wait for patients

  (Jun 13, 2011)
• What Google+ means for pharma

  Jeanne Barnett explores how pharma firms can use Google+ to help patients and to meet business needs

  (Jul 8, 2011)
• Patients’ Week 2011: Pharma and the empowered, educated patient

  Jeanne Barnett argues that pharma needs a ‘chronic care university’ to create compliance, build knowledge, and reduce costs

  (Sep 19, 2011)
• How technology can improve adherence, create loyalty, and decrease costs

  The non-profit CFTechnology is devising digital solutions to help people with cystic fibrosis

  (Oct 3, 2011)
• Technology, adherence and patient partnerships

  Jeanne Barnett on how pharma can use games to engage patients and improve adherence

  (Jan 11, 2012)
• Tablets and security

  How to protect the data on your iPad2

  (Jan 26, 2012)

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