Articles

• Economic crisis: bane or boon for emarketing?

  It took a while before pharma started to embrace the digital world as a (future) component of its go-to-market strategy, but in 2008, many companies finally started to get high-visibility strategic pr

  (Jan 17, 2009)
• Brave New World in emarketing?

  With the increasing short- and long-term pressures on pharma and the strategic focus on new business models, one would expect that new channels would be at least one of the key new tactics.

  (May 9, 2009)
• Digital spend: the chicken or the egg?
  (May 28, 2010)
• New decade, new momentum? The pharma digital landscape in 2011
  (Feb 9, 2011)
• Pharma companies moving digital mainstream - EMEA survey among 200 pharmaceutical executives

  Pharma companies moving digital mainstream

  (May 31, 2011)

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