Articles

• Pharma: Is your e-patient part of the team?
  (Oct 30, 2009)
• Pharma marketers: no product is an island

  Recently, I spent a productive day working with a smart group of consumer agency partners to integrate and finalize 2010 Marketing Plans for a Pharma brand we all support. 

  (Nov 9, 2009)
• Pharma: twas the night before #fdasm

  Twas the night before #fdasm [1], when all through the blogosphere, [1] http://www.fdasm.com/

  (Nov 11, 2009)
• Pharma: ask not what social media can do for you, but what your sm can do for patient health

  Last week, I and a few hundred other SM-aniacs, spent  2-days in the #FDASM [1] 'bunker' [1] http://www.fda.gov/AboutFDA/CentersOffices/CDER/ucm184250.htm

  (Nov 16, 2009)
• Pharma: is your brand patient-centered? 5 critical success factors.

  [As originally posted in MedAd News [1], November 2009] [1] http://pharmalive.com/magazines/medad/

  (Dec 16, 2009)
• 2010 outlook: 10 ways to win with patients and improve DTC efforts

  [Full article: 2010 Outlook: Doom and Gloom For DTC? [1] [1] http://www.dtcperspectives.com/content/editor/files/Dec2009/2010Outlook.pdf

  (Dec 22, 2009)
• Welcome to 2010. where might pharma and healthcare marketers focus learning? (free eBook)

  Inspired by Alvin Toffler's quote: "/The illiterate of the 21st century will not be those who cannot read or write, but those who cannot learn, unlearn, and relearn/," we asked 12 leading bl

  (Jan 4, 2010)
• Some of the best healthcare blogs and ebooks of 2009
  (Jan 8, 2010)
• 5 marketing and social networking lessons from the [grateful] dead...

  In honor of my "Deadhead" hubby and the millions of others out there, and the pending Grateful Dead Archive [1] soon to open at the University of California at Santa Cruz, it's a great time to recognize the Grateful Dead [2] for their marketing and social networking prowess. [1] http://library2.ucsc.edu/speccoll/GD_archive.html [2] http://www.dead.net/

  (Mar 9, 2010)
• Celebrate rare disease day and peer-to-peer healthcare
  (Mar 1, 2011)
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