Articles

• E-patients: Educated, engaged, and empowered

  *Is pharma ready for the age of the e-patient?* The age of the e-patient has officially arrived.

  (Jan 13, 2011)
• Be part of the social pharma conversation!
  (Feb 8, 2011)
• The value of cause marketing in pharma
  (Mar 14, 2011)
• When does a smartphone become a medical device?
  (Mar 22, 2011)
• Pharma and social media: How to add value

  *Pharma can gain social media credibility by partnering with trust agents*

  (Mar 28, 2011)
• Pharma marketing and social media: Dont wait for the FDA

  *Even in the absence of FDA social media guidelines, there is still a lot pharma marketers can do*

  (Apr 27, 2011)
• What YouTube can do for pharma

  If done right, social media in general—and YouTube in particular–can boost a pharma brand

  (Jun 6, 2011)
• Patients, orphan drugs and pricing controversies

  What the Makena backlash means for the rare disease community

  (Jun 14, 2011)
• Can a Patient Ever Know Too Much?

  Patients and caregivers can play a critical role in their diagnosis

  (Aug 28, 2011)
• New pharma Facebook landscape: Comments allowed

  How is pharma responding to changes to Facebook's commenting policy?

  (Sep 7, 2011)
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