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New ideas for navigating the...
At a recent webinar co-sponsored by eyeforpharma and TNS Healthcare, ...
Physician feedback: are...
What do physicians really want from a pharmaceutical sales organization?
Impact of adaptive trials on the...
Adaptive clinical trials have the potential to lower cost, reduce time to ...
Big Bucks, but no Bang?
Why SFE initiatives fail, and what can be done about it
Right people, right job
Most would agree that the pharma industry needs to change its sales model, ...
Putting the e in detail
Companies that perfect their approach to e-detailing can expect to reap ...
The doctor will email you now:...
De Nayer, Managing Director of Citobi, says that focusing too much on SoV is ...
Integrating on-line and...
According to Veronica Johow, Web Manager for AstraZeneca, coordination ...