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Articles

Matthew Bonam, Pharmaceutical Projects Director at AstraZeneca and Tim Davis, chief executive of Exco InTouch discuss their collaboration and the virtues of mHealth in combatting chronic obstructive pulmonary disease.
(May 15, 2013)
On the 19-21st March, eyeforpharma Barcelona 2013 will offer the opportunity to meet 1000+ key decision makers who are driving forward pharma's future commercial strategy.
(Jan 18, 2013)
In this special report, eyeforpharma examines the ways pharma can use social media to engage patients, customers, and payers
(Jun 1, 2012)
As smartphones and tablets take over, eyeforpharma explores how a strategic understanding of mobile solutions can improve customer outreach and drive competitive advantage for the pharma industry
(May 28, 2012)
In this special report, eyeforpharma investigates how a strategic understanding of mobile solutions can improve customer outreach and drive competitive advantage
(May 28, 2012)
Jan Stojaspal explores the role of value-based pricing in gaining market access
(May 8, 2012)
Jan Stojaspal investigates how network intelligence can improve sales productivity and smooth market access
(Apr 11, 2012)
Jan Stojaspal examines how pharma can build mutually advantageous partnerships within a changing stakeholder environment
(Apr 10, 2012)
In this special report, eyeforpharma examines how pharma can identify, engage with, and benefit from key opinion leaders (KOLs)
(Feb 10, 2012)
Alex Gochtovtt, principal with Cognizant’s enterprise analytics practice, discusses pharma’s social media opportunities and the importance of data analytics
(Feb 8, 2012)