Ed Schoonveld and Stefan Kloss
Articles
- Market access: Risk sharing and alternative pricing schemes
Shared-risk agreements can represent uncertain rewards for drug makers and payers. What you need to know before entering into one.
(Aug 10, 2010) - Member for
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ABPI and Teenage Cancer Trust CEOs in Keynote Debate at Patient Summit 2012
An audience of more than 150 senior industry professionals will be witness to this meeting of minds, marking the beginning of the two day event at the Regents Park Marriott Hotel in London.
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Pharma marketing research and Web 2.0
Andrew Tolve investigates the value of the Internet as a pharma marketing research medium
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Pharma a leader in web effectiveness
Often criticised for not properly adopting new web technologies, pharma proves it knows a thing or two about the corporate website.
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Pharma, social media and data analytics
Alex Gochtovtt, principal with Cognizant’s enterprise analytics practice, discusses pharma’s social media opportunities and the importance of data analytics
"Speed and Usability are Key" - insights from Boehringer Ingelheim
An interview with Serkan Erkovan of Boehringer Ingelheim.
Podcast: "Build KOL trust" - insights from Pediapharm
Ashok Bhaseen, Vice President of Sales & Marketing at Pediapharm reveals how his company establishes trust when engaging KOLs
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