Articles

• The future of pharma
  (Jun 22, 2010)
• Tell me what you think

  Since this is the first of this series, I'd welcome any comments and feedback. How do you think the industry will develop? And how do you think companies should adapt to these changes?

  (Jun 25, 2010)
• The future of pharma: managing complex markets

  Pharma execs need to discard conventional thinking and prepare their organizations for bursts of sudden, dramatic change, argues Brian Smith.

  (Jul 20, 2010)
• The future of pharma: When it comes to strategy, one size does not fit all

  Effective strategies must match both the external market and the internal company culture.

  (Aug 16, 2010)
• The future of pharma: Do you know what a value proposition is?
  (Sep 16, 2010)
• The future of pharma: In search of new business models

  *How the forces of globalization, demography, and technology are reshaping the pharma market *

  (Oct 18, 2010)
• The future of pharma: Get ready for an Asian game changer

  *How the rise of a major Indian or Chinese pharma player could dramatically change the industry*

  (Dec 2, 2010)

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