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Dr Andree Bates
President at Eularis
Articles
- The recession and pharma: How to be frugal but still build business
Pharma Today: Emerging Markets, Generic Growth, Slowed Approval
(Mar 10, 2009) - The seven worst mistakes of pharma launch (and secrets to avoid them) (Apr 8, 2009)
- Putting Relationships into Sales (May 8, 2009)
- Metrics: Flawed Measurements, Better Options
Most pharmaceutical company teams use some sort of tracking and management
for sales activity and marketing ROI. But despite much measurement,
effectiveness problems remain.
(Jun 2, 2009) - Planning marketing budgets and allocations for measurable, profitable brand growth (Jun 29, 2009)
- How to grow value quickly in pharma
We all know the situation. The industry is facing some very major challenges, and the reality is that we as an industry should stop being all the same.
(Aug 18, 2009) - How to Make Direct-to-Consumer Advertising Work for Your Brand (Sep 22, 2009)
- Seven things to consider when approaching 2010 planning (Oct 7, 2009)
- Seven quick fixes to sales force effectiveness
The sales force is undeniably one of the largest costs for a pharmaceutical company, but is it delivering all that it could for your company?
(Oct 15, 2009) - Seven things to consider when approaching planning (Dec 10, 2009)
History
- Member for
- 4 years 11 weeks
Andree Bates asks the question that perhaps no one wants to consider – is your CEO building up your company …or dragging it down?
(May 8, 2013)
Branding is everywhere, and physicians and medical consumers are now faced with more choices than ever before. But what makes someone choose one brand over another?
(Apr 4, 2013)
Globally, while the total sales of biological agents continue to grow, branded biologic manufacturers are facing increasing competition from biosimilars, and while some biosimilars are having runaway success, others entering the market are having a tough time succeeding.
(Mar 6, 2013)
Dr. Andree Bates examines the phenomena of religious obsession, how it applies to consumer products and how it too can apply to your pharma brand...
(Feb 6, 2013)
With internet usage tightly controlled in China, you may be hesitant to embark on a social media campaign, however Dr. Andre Bates explains how a regional approach can pay dividends.
(Dec 4, 2012)
In this day and age it is rare for anyone to get an increase in their sales and marketing budgets, more likely is a budget reduction that must be stretched to still ensure a growth in revenue and profit.
(Oct 2, 2012)
Your sales force is the front line of your sales and marketing strategy, so how can you ensure maximum success from your sales teams in the field?
(Sep 4, 2012)
The Pharmaceutical market is getting increasingly competitive – especially in therapeutic areas such as Oncology and Diabetes, which brings even greater challenges to marketers than ever before.
(Aug 7, 2012)
Dr. Andree K. Bates examines whether marketing dashboards are a boost to profitability or a waste of money
(May 25, 2012)
Dr. Andree K. Bates argues the case for analyzing the impact of all sales and marketing channels, both traditional and e-marketing
(May 23, 2012)
