Dr Andree Bates
Dr Andree Bates
Latest posts from Dr Andree:
Pharma needs to adopt the business models of tech companies if it is to flourish
Companies must change their mindset and embrace digital technologies if they...
There are more similarities between the two than you may think
Will that target market soon become obsolete in the choice of medication and...
Use AI to engage people - not personas.
Apart from the hardware, is everyone getting the most they can out of these?
In order to be successful, companies and brands need to differentiate...
Many companies are not as "leading-edge" in terms of analytics as...
Is digital being used effectively by pharma?
As 2015 draws close to an end, we begin to reflect upon where we are now and...