
Marketing medicine is a serious business, right? Well, no actually - or at least it doesn't always have to be.
(Apr 16, 2008)*Di Stafford* from *The Patient Practice* comments on PwC's recent report: *Pharma 2020 - The Vision* and highlights the renewed focus on patients as key influencing stakeholders, and the role patient understanding can play in value creation.
(Feb 27, 2009)Di Stafford explains why social marketing, rather than social media, may offer the best prospects for improving adherence.
(Jun 28, 2010)Di Stafford explains how customized digital communication can assist pharma in successfully engaging with older patients
(Jul 27, 2010)Di Stafford explores role pharma corporate brands can play in medicine adherence.
(Aug 23, 2010)The real lives and languages of patients should inform the design of patient information
(Sep 21, 2010)The Mobile Health Competition is now closed, but the journey is just beginning for the winning idea.
Phil Taylor reports on the commercial and scientific opportunities facing medical scientific liaisons (MSLs)
Andrew Tolve investigates the opportunities and challenges for pharma’s use of cloud computing
Alex Gochtovtt, principal with Cognizant’s enterprise analytics practice, discusses pharma’s social media opportunities and the importance of data analytics
An interview with Serkan Erkovan of Boehringer Ingelheim.
Ashok Bhaseen, Vice President of Sales & Marketing at Pediapharm reveals how his company establishes trust when engaging KOLs