Articles

• New Year, New Compliance Program?
  (Feb 11, 2008)
• A Yellow Card for the Yellow Card scheme?
  (Feb 19, 2008)
• Price is what you pay, value is...?
  (Feb 25, 2008)
• Patients just wanna have fun...

  Marketing medicine is a serious business, right? Well, no actually - or at least it doesn't always have to be.

  (Apr 16, 2008)
• Putting patients centre stage for strategy?

  *Di Stafford* from *The Patient Practice* comments on PwC's recent report: *Pharma 2020 - The Vision* and highlights the renewed focus on patients as key influencing stakeholders, and the role patient understanding can play in value creation.

  (Feb 27, 2009)
• Patient Adherence 2004-9: Has anything really changed?
  (Mar 24, 2009)
• Compliance and social marketing: a new opportunity for collaboration

  Di Stafford explains why social marketing, rather than social media, may offer the best prospects for improving adherence.

  (Jun 28, 2010)
• Compliance and the older patient: How the Web can help

  Di Stafford explains how customized digital communication can assist pharma in successfully engaging with older patients

  (Jul 27, 2010)
• Compliance and the corporate brand

  Di Stafford explores role pharma corporate brands can play in medicine adherence.

  (Aug 23, 2010)
• Compliance and effective patient communication

  The real lives and languages of patients should inform the design of patient information

  (Sep 21, 2010)
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