Deirdre Coleman

Deirdre Coleman

Deirdre Coleman's picture

Latest posts from Women in Pharma:

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Feeling the Patient’s Pain:...

Feb 25, 2014

Deirdre Coleman looks into what it takes to achieve true excellence in...

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Beyond the Pitch: Future-Proofing...

Feb 21, 2014

While every CEO knows that the effectiveness of his sales force has a profound...

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Reinventing the Customer...

Feb 18, 2014

Deirdre Coleman explores Customer Experience Management (CEM) - using the...

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The DNA of Disruptive Innovators:...

Feb 17, 2014

Deirdre Coleman explores the key characteristics of disruptive innovators and...

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GSK’s New Incentive Structure:...

Feb 11, 2014

Deirdre Coleman probes the implications of GSK’s bold move away from...

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The Cost Conundrum: Pharma’s...

Feb 10, 2014

According to many, the single biggest threat to the fiscal health of the United...

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Making Change Personal: Driving...

Feb 6, 2014

Deirdre Coleman interviews Mikael Nilsson, Director Marketing Excellence,...

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Customising your Marketing...

Feb 4, 2014

Deirdre Coleman interviews Ragnar Gåseby, Global Head of Multichannel...

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Experiment to Innovate:...

Feb 3, 2014

The rate of advancement in technology and the speed of market change can mean...

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The Path to KAM Implementation:...

Jan 29, 2014

Deirdre Coleman investigates the practical complexities of implementing a Key...

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