Deirdre Coleman

Deirdre Coleman

Deirdre Coleman's picture

Latest posts from Women in Pharma:

Commercial

5 Keys to Successful Sales Force...

Mar 24, 2014

Melding two sales forces, post-acquisition, is undoubtedly a challenging...

Market Access

Realising the Potential of Joint...

Mar 17, 2014

Exclusive research conducted by Strategic North indicates that huge...

Market Access

Embracing the Age of Data-Driven...

Mar 10, 2014

Deirdre Coleman assesses the challenges Real World Evidence poses for pharma...

Commercial

Primed For Success: Crafting the...

Mar 6, 2014

Crafting the optimal messaging to appeal to your target audience is “mission...

Commercial

Why “Closing the Loop” is No...

Feb 26, 2014

"No other industry has the face-to-face interaction that exists within...

Commercial

Feeling the Patient’s Pain:...

Feb 25, 2014

Deirdre Coleman looks into what it takes to achieve true excellence in...

Commercial

Beyond the Pitch: Future-Proofing...

Feb 21, 2014

While every CEO knows that the effectiveness of his sales force has a profound...

Commercial

Reinventing the Customer...

Feb 18, 2014

Deirdre Coleman explores Customer Experience Management (CEM) - using the...

Commercial

The DNA of Disruptive Innovators:...

Feb 17, 2014

Deirdre Coleman explores the key characteristics of disruptive innovators and...

Commercial

GSK’s New Incentive Structure:...

Feb 11, 2014

Deirdre Coleman probes the implications of GSK’s bold move away from...

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