Deirdre Coleman

Deirdre Coleman

Deirdre Coleman's picture

Latest posts from Women in Pharma:

Commercial

The Journey Towards Patient...

Sep 8, 2014

The journey towards patient centricity has undoubtedly begun.The challenge now...

Commercial

How to be an MCM Maverick

Sep 4, 2014

Although most companies have espoused the MCM concept, the pharma industry...

Clinical

Putting a Dent in Neglected...

Sep 3, 2014

Steve Jobs once said, “We’re here to put a dent in the universe”. We talk...

Column

Great Expectations: How to...

Aug 8, 2014

Female millennials matter because they are more highly educated than previous...

Commercial, Market Access

Time to rip up your list of...

Jun 9, 2014

The results of the 2014 eyeforpharma Healthcheck Survey are in. We analyze the...

Commercial

Implementing a Winning MCM...

May 27, 2014

We've come a long way on the MCM adoption curve but what is stalling...

Commercial

Real Immersion into the World of...

May 20, 2014

Patients are being “empowered” and are playing a more active role in...

Commercial

Devalued and Distrusted: How Can...

May 9, 2014

What issues are driving the negative perceptions plaguing the pharma industry...

Commercial

Customer Experience: Winning the...

May 1, 2014

In the new value-based health economy, pharma companies must understand the...

Commercial

Don’t Leave Love to Luck:...

Apr 18, 2014

Mobile technology possesses a number of unique attributes to become a powerful...

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