Danielle Barron

Danielle Barron

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Latest posts from :

Commercial

Fly On The Wall

Oct 18, 2017

Social listening can help pharma understand their customers from a whole new...

Market Access

A Change Is Coming

Oct 9, 2017

Health technology assessment is building up steam in the US – and pharma...

Commercial

Changing The DNA

Sep 15, 2017

A patient-first strategy is important but without the culture to back it up,...

Commercial

An Atypical Patient Advocate

Sep 11, 2017

Merck EVP Dr. Julie Gerberding has not followed a classic professional path,...

Market Access

Booming Biosimilars

Jul 11, 2017

Regulatory changes are paving the way for speedier access to biosimilars in the...

Commercial

Now You're Speaking My...

Jul 7, 2017

One company is literally 'talking the talk' on patient-centricity...

Commercial

The Non-Pharma Pharma Company?

Jun 29, 2017

Pharma’s commercial model is rapidly evolving. But where will it be in twenty...

Commercial

Ain't No Mountain High Enough

Jun 7, 2017

A unique collaboration has seen patients, caregivers, clinicians and industry...

Clinical

Bringing the Clinical Trial to the...

May 26, 2017

In-home visits are making clinical trials more convenient for patients - and...

Commercial

A Defining Moment

May 24, 2017

AstraZeneca is going back to basics by publishing a definition of patient...

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