Danielle Barron

Danielle Barron

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Latest posts from :

Access and Evidence

Could Digital Medicines Improve...

Sep 4, 2018

Digital medicines could provide a new roadmap to reimbursement and regulatory...


Beyond The Spiel

Aug 31, 2018

Pharma companies are now offering more than just the medicine, which means...

Patients and Medical

Could HCPs Hold The Key To...

Jul 5, 2018

The connection between a HCP and a patient is profound. How can it be...

Patients and Medical

Pharma, Stop Flummoxing Patients

May 15, 2018

Efforts to empower patients are undermined by bamboozling medical information....


Why Is Gender Parity A Rarity?

Mar 26, 2018

More women than ever are entering pharma, but fewer make it to the top. What...

Patients and Medical

What Makes a Patient Tick?

Mar 19, 2018

Celgene is probing deep into the patient psyche to capture the moments that...

Access and Evidence

Raising The Curtain On Real-World...

Feb 13, 2018

RWE continues to animate expectations far and wide, but its success calls for...

Access and Evidence

Bridging The Evidence Gap

Jan 15, 2018

AstraZeneca's Head of Real World Evidence shares the story behind...

Access and Evidence

Out With The OId, In With The New

Jan 12, 2018

Pharma must seek alternative pricing models if it is to become a greater...

Access and Evidence

It's Not You, It's Me

Jan 8, 2018

Despite its ups and downs, the relationship between pharma and payers is...