Danielle Barron

Danielle Barron

Danielle Barron's picture

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Making The Digital Leap

May 1, 2019

Savvy digital skills are the new currency in marketing, but how are marketers...

Patients and Medical

The New Era Of Informed Consent

Apr 26, 2019

Technology promises to transform the knottiest area of the industry


The Art Of Leadership

Apr 14, 2019

AstraZeneca’s Regina Fritsche Danielson shares some practical wisdom on...

Patients and Medical

Patients: The New Architects Of...

Oct 4, 2018

The industry has long flirted with the idea of getting patients to design...

Access and Evidence

Could Digital Medicines Improve...

Sep 4, 2018

Digital medicines could provide a new roadmap to reimbursement and regulatory...


Beyond The Spiel

Aug 31, 2018

Pharma companies are now offering more than just the medicine, which means...

Patients and Medical

Could HCPs Hold The Key To...

Jul 5, 2018

The connection between a HCP and a patient is profound. How can it be...

Patients and Medical

Pharma, Stop Flummoxing Patients

May 15, 2018

Efforts to empower patients are undermined by bamboozling medical information....


Why Is Gender Parity A Rarity?

Mar 26, 2018

More women than ever are entering pharma, but fewer make it to the top. What...

Patients and Medical

What Makes a Patient Tick?

Mar 19, 2018

Celgene is probing deep into the patient psyche to capture the moments that...