Steven Flostrand, principal at IMS Consulting Group, on how to thrive in pharma’s difficult market environment
This week, eyeforpharma presents three articles on how to improve adherence through mobile technology. In the first, Andrew Tolve examines how mobile tech can help boost adherence rates by making compliance rewarding
Kevin Appareti, global director for Medical Science Liaison at Philips Healthcare, explains how to motivate KOLs and how to measure their value
Alex Gochtovtt, principal with Cognizant’s enterprise analytics practice, discusses pharma’s social media opportunities and the importance of data analytics
An interview with Serkan Erkovan of Boehringer Ingelheim.
Ashok Bhaseen, Vice President of Sales & Marketing at Pediapharm reveals how his company establishes trust when engaging KOLs