Articles

• Future pharma: Pharmas new high-tech toolkit

  *Claudia M. Caruana examines innovative new ways pharma is using technology to combat counterfeiting, share data, refine sales techniques, and improve R&D*

  (Apr 19, 2011)
• Q&A: The changing role of KOLs

  Neil Kendle, director of Kendle Healthcare, on how to manage relationships with non-traditional and non-clinical KOLs

  (Jul 5, 2011)
• Future pharma: Pharma marketing gets virtual

  Claudia M. Caruana explores how new technology can help sales reps and marketers reach busy healthcare professionals

  (Oct 21, 2011)
• Patients and the Web: Creating online communities of care

  Claudia M. Caruana reports on how HealCam.com is trying to empower patients online

  (Nov 29, 2011)
• Future pharma: Turning to technology for a second opinion

  Supercomputer’s like IBM’s Watson may soon be informing patients. Claudia M. Caruana reports

  (May 31, 2012)

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