
Once the size and structure of a Sales Force are defined, a critical success factor that positively impacts productivity is the distribution of territories across the team.
(Jan 15, 2009)A good forecast process is undoubtedly crucial to avoid surprises (especially negative ones) regarding supply issues and company results as a whole.
(May 5, 2009)Kevin Appareti, global director for Medical Science Liaison at Philips Healthcare, explains how to motivate KOLs and how to measure their value
The Mobile Health Competition is now closed, but the journey is just beginning for the winning idea.
Phil Taylor reports on the commercial and scientific opportunities facing medical scientific liaisons (MSLs)
Alex Gochtovtt, principal with Cognizant’s enterprise analytics practice, discusses pharma’s social media opportunities and the importance of data analytics
An interview with Serkan Erkovan of Boehringer Ingelheim.
Ashok Bhaseen, Vice President of Sales & Marketing at Pediapharm reveals how his company establishes trust when engaging KOLs