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Featured Articles
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Pharma and the evolving role of MSLs
Phil Taylor reports on the commercial and scientific opportunities facing medical scientific liaisons (MSLs)
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Pharma and cloud computing
Andrew Tolve investigates the opportunities and challenges for pharma’s use of cloud computing
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Pharma and KOLs: How to create transparent, collaborative relationships
Phil Taylor explores how pharma’s relationship to key opinion leaders is changing - for the better
Latest Podcasts
Pharma, social media and data analytics
Alex Gochtovtt, principal with Cognizant’s enterprise analytics practice, discusses pharma’s social media opportunities and the importance of data analytics
"Speed and Usability are Key" - insights from Boehringer Ingelheim
An interview with Serkan Erkovan of Boehringer Ingelheim.
Podcast: "Build KOL trust" - insights from Pediapharm
Ashok Bhaseen, Vice President of Sales & Marketing at Pediapharm reveals how his company establishes trust when engaging KOLs
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