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Andrew Tolve

Staff Writer

Articles

Articles

Pharma, adherence and motivational interviewing
Andrew Tolve explores how the technique of motivational interviewing can improve adherence rates
(Jun 3, 2012)
Pharma and the patient-centered medical home
Andrew Tolve explores how the patient-centered medical home (PCMH) can deliver better care to patients and improve adherence
(Jun 2, 2012)
Patients, social media, and adverse event reporting
Andrew Tolve explores social media strategies that can help pharma firms gain real-world data to improve health outcomes—and corporate images
(Jun 1, 2012)
Pharma marketing research and Web 2.0
Andrew Tolve investigates the value of the Internet as a pharma marketing research medium
(May 21, 2012)
Pharma and e-health: The emergence of activist patients
Milos Graonic, senior vice president at Nielsen, discusses the impact of “activist patients” on pharma
(May 10, 2012)
Patients groups and market access
Andrew Tolve outlines the pharma industry’s growing need for local insights and local patient partnerships to gain market access
(May 9, 2012)
Pharma, adherence, and digital health coaching
Andrew Tolve explores how digital health coaching is helping the healthcare industry provide cost-effective services that boost adherence
(May 2, 2012)
Pharma sales reps and the e-training alternative
Andrew Tolve examines how virtual sales training can boost selling skills—and save money
(Apr 26, 2012)
Pharma marketing and social media
Andrew Tolve reports on best practice in deploying social media for pharma marketing
(Apr 22, 2012)
Pharma marketing in Japan: From information to insight
Sandra Disse, head of new product development in Japan for Novartis, and Simone Thomsen, chief marketing officer of Lilly Japan, on using patient insights to build brands
(Apr 18, 2012)