Articles

• The recession and pharma: How to be frugal but still build business

  Pharma Today: Emerging Markets, Generic Growth, Slowed Approval

  (Mar 10, 2009)
• The seven worst mistakes of pharma launch (and secrets to avoid them)
  (Apr 8, 2009)
• Putting Relationships into Sales
  (May 8, 2009)
• Metrics: Flawed Measurements, Better Options

  Most pharmaceutical company teams use some sort of tracking and management for sales activity and marketing ROI. But despite much measurement, effectiveness problems remain.

  (Jun 2, 2009)
• Planning marketing budgets and allocations for measurable, profitable brand growth
  (Jun 29, 2009)
• How to grow value quickly in pharma

  We all know the situation. The industry is facing some very major challenges, and the reality is that we as an industry should stop being all the same.

  (Aug 18, 2009)
• How to Make Direct-to-Consumer Advertising Work for Your Brand
  (Sep 22, 2009)
• Seven things to consider when approaching 2010 planning
  (Oct 7, 2009)
• Seven quick fixes to sales force effectiveness

  The sales force is undeniably one of the largest costs for a pharmaceutical company, but is it delivering all that it could for your company?

  (Oct 15, 2009)
• Seven things to consider when approaching planning
  (Dec 10, 2009)
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