Pharma Today: Emerging Markets, Generic Growth, Slowed Approval
(Mar 10, 2009)Most pharmaceutical company teams use some sort of tracking and management for sales activity and marketing ROI. But despite much measurement, effectiveness problems remain.
(Jun 2, 2009)We all know the situation. The industry is facing some very major challenges, and the reality is that we as an industry should stop being all the same.
(Aug 18, 2009)The sales force is undeniably one of the largest costs for a pharmaceutical company, but is it delivering all that it could for your company?
(Oct 15, 2009)The Mobile Health Competition is now closed, but the journey is just beginning for the winning idea.
Phil Taylor reports on the commercial and scientific opportunities facing medical scientific liaisons (MSLs)
Andrew Tolve investigates the opportunities and challenges for pharma’s use of cloud computing
Alex Gochtovtt, principal with Cognizant’s enterprise analytics practice, discusses pharma’s social media opportunities and the importance of data analytics
An interview with Serkan Erkovan of Boehringer Ingelheim.
Ashok Bhaseen, Vice President of Sales & Marketing at Pediapharm reveals how his company establishes trust when engaging KOLs