Adam Chapman

Adam Chapman

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Latest posts from :

Patients and Medical

Zooming In On Patient-Centricity

Feb 22, 2018

We train our lens on the industry's most talked up topic. How do you turn...

Patients and Medical

Could Data-Driven Chat Win...

Feb 20, 2018

Evidence-based interactions have the potential to forge strong new ties with...

Commercial

The New Normal

Feb 3, 2018

The pharma industry is on the cusp of a new dawn, but what does it look like?

Commercial

The Death Of The Brand

Dec 19, 2017

As pharma waves goodbye to brand-led strategies, how is this changing...

Commercial

Meet AI, The Doctor’s New Best...

Dec 14, 2017

AI insights will transform HCPs' practice in more ways than one, says Teva...

Commercial

Pharma’s Place in the Digital...

Nov 24, 2017

Sanofi’s Chief Data Officer expounds the possibilities of digital and the...

Access and Evidence

Artificial Intelligence: Friend Or...

Nov 23, 2017

AI is fast becoming a reality. What does this mean for medical affairs?

Access and Evidence

Instant Feedback

Nov 22, 2017

Insights derived from “real-life” data are being billed as the next phase...

Commercial

The Digital Disruption

Oct 23, 2017

When it comes to customer experience in the digital space, pharma is being...

Patients and Medical

Patient-Centricity: Cracking The...

Oct 19, 2017

Novartis Spain’s Cesar Concepcion is on a mission to champion the patient

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