Adam Chapman
Adam Chapman
Latest posts from :
Reclaim The Glory Of Value
Value has become a buzzword, but its importance cannot be overstated. How do we...
Releasing Pharma’s Potential
The industry has a new frontier in its sights. LEO Pharma’s CEO provides us...
Pills? What pills?
Three ‘Without The Pill’ Digital Therapeutics You Need To Know About
VBCs: Are They Working?
Are value-based contracts actually improving patient access to new medicines?
The Bigger Picture
Merck’s Chief Medical Officer reflects on his career thus far and weighs in...
Step Aside, Manual Marketing....
Targeting individual customers is the holy grail of personalization. Automation...
How To Illustrate Your RWE To...
Data visualization tools are demystifying real-world evidence.
Are Your MSLs The Real Deal?
An MSL must ooze authenticity. Science depends on it.
Talking The Same Language
A universal standard for real-world evidence no longer seems quixotic. But how...
Why Patient Organizations Are No...
Pharma companies are forming long-term relationships with patient...