Alec Finney of Rivershill Consultancy on why telling a good story is vital to forecasting effectiveness.(Dec 8, 2009)
Although there are dozens of neurodegenerative diseases, most are rare or are themselves symptoms of other diseases or illnesses such as stroke, alco(Dec 22, 2009)
Wael El Zanaty, communications director at sanofi-aventis, talks to Lisa Roner about communicating to and through the sales force in the MENA region.(Feb 2, 2010)
Mohammad Hijazi, customer and disease understanding manager at Merck, Sharpe & Dohme in the United Arab Emirates, talks to Lisa Roner about implementing SFE strategies in the Middle Eastern and North African markets.(Feb 2, 2010)
Lisa Roner reports on tips and trends for sales force effectiveness in the Middle Eastern and North African markets.(Feb 2, 2010)
As the needs of pharma customers change, the skills and qualifications of sales rep will change, too. Lisa Roner takes a look ahead.(Feb 2, 2010)
Elan Pharmaceuticals Leverages Infosys Scientific Innovation Solution for New Research Informatics System.(Feb 24, 2010)
Nicole Gaupset, national sales manager, hospital division, sanofi-aventis, on how to up-skill sales reps for the shift from primary to specialty care.(Mar 2, 2010)
382 million people in the world have diabetes today. Yet half of these people have not been...
This is the first of a new monthly column addressing patient centricity and the transition to...
I really dislike that term! Targeting. It’s not very customer centric is it? And words and labels...