Articles

• The softer side of forecasting success

  Alec Finney of Rivershill Consultancy on why telling a good story is vital to forecasting effectiveness.

  (Dec 8, 2009)
• Farewell, dear friends
  (Dec 22, 2009)
• Key trends in the neurodegenerative disease market

  Although there are dozens of neurodegenerative diseases, most are rare or are themselves symptoms of other diseases or illnesses such as stroke, alco

  (Dec 22, 2009)
• Creating high performance sales and marketing teams
  (Jan 25, 2010)
• Communicating with local sales forces in the Middle Eastern and North African markets

  Wael El Zanaty, communications director at sanofi-aventis, talks to Lisa Roner about communicating to and through the sales force in the MENA region.

  (Feb 2, 2010)
• Getting to know the Middle Eastern and North African markets

  Mohammad Hijazi, customer and disease understanding manager at Merck, Sharpe & Dohme in the United Arab Emirates, talks to Lisa Roner about implementing SFE strategies in the Middle Eastern and North African markets.

  (Feb 2, 2010)
• The changing role of sales reps in the Middle East

  Lisa Roner reports on tips and trends for sales force effectiveness in the Middle Eastern and North African markets.

  (Feb 2, 2010)
• What will the sales rep of the future look like?

  As the needs of pharma customers change, the skills and qualifications of sales rep will change, too. Lisa Roner takes a look ahead.

  (Feb 2, 2010)
• Press Release: Infosys Technologies and Elan Pharmaceuticals apply co-creation model to transform discovery research

  Elan Pharmaceuticals Leverages Infosys Scientific Innovation Solution for New Research Informatics System.

  (Feb 24, 2010)
• Getting sales reps ready for specialty care roles

  Nicole Gaupset, national sales manager, hospital division, sanofi-aventis, on how to up-skill sales reps for the shift from primary to specialty care.

  (Mar 2, 2010)
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