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Biography

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Articles

Articles

It's well known that marketing activity has fragmented and expanded over recent years. Mainly influenced by the rise of the world wide web and today by Web 2.0 and New Media.
(Apr 30, 2008)
Due to the plethora of causes for patient non-adherence, there is no single panacea to rectify the problem. *Abstract*
(Apr 28, 2008)
Gary Hendler, associate VP of global oncology marketing at sanofi-aventis, is trying to unpick the question of what, if anything, is special or different about marketing in oncology as compared to oth
(Apr 28, 2008)
Fatima Moncrieffe examines health technology assessment
(Apr 24, 2008)
Market access and non-prescribing decision-makers are the key to successful oncology marketing. Industry must wake up to this if it is to get its drugs used, reports Peter Mansell
(Apr 24, 2008)
When the orders to cut budgets come down from on high, marketing managers begin a time of panic, stress and frustration.
(Apr 24, 2008)
The Forecaster recently had a chance to chat with Graham Clarke, CEO of ImmunoBiology, about the progression of his career, which has often centered on forecasting.
(Apr 17, 2008)