sboy le321

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Biography

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Articles

Articles

Faced with shifting media preferences among consumers and physicians and an economic downturn that increases scrutiny of brand spending, healthcare marketers are pressed to find creative and cost-effi
(Oct 16, 2008)
Pharma is questioning the ability of segmentation models to improve patient adherence (i.e., compliance and persistence [C&P]).
(Sep 30, 2008)
Creating change means doing things differently. One change that is rapidly coming down the pike in pharmaceutical marketing is Evidence-Based Marketing (EBM).
(Sep 30, 2008)