To understand the pharmaceutical market in China, Robert Pollard, director of market research firm Synovate Healthcare in Beijing, says first it pays to understand the history of healthcare in this dynamic and maturing nation.(Aug 18, 2009)
The internal role of forecasting is arguably the most important, says Kuntal Baveja, global head of forecasting and analysis and strategic global marketing at Novartis.(Aug 19, 2009)
There was an interesting debate that took place as part of one of the roundtables at our recent Pharma Forecasting Excellence Summit that has kept me thinking ever since.(Aug 19, 2009)
A recent study in the Journal of Clinical Oncology has good and bad news on the effects of DTC advertising. Researchers at the Dana Farber Cancer Institute in Boston surveyed 348 patients with various types of cancer and found that 86.2% of the three-quarters who responded were aware of cancer-related DTC advertising and 56.8% said it helped them have better discussions with their physicians.(Aug 25, 2009)
At our recent Sales Force Effectiveness USA conference in Princeton in May, we conducted a little survey among conference attendees on, among other things, how participants feel their reps are viewed by doctors and the value they may (or may not) bring to them.(Sep 1, 2009)
In view of increased competitive pressures and fewer launches, companies are taking steps to(Sep 9, 2009)
Embracing the concept of patient centricity does not guarantee substantial patient-centred change,...
We look at 9 guiding principles we feel should be considered with multichannel marketing strategy.
At the moment, we are looking at a black and white image of the patient in terms of functional...