Articles

• The good, the bad and the ugly of word of mouth
  (May 5, 2009)
• Cricket & Pharma

  To many of my readers, especially those from America, you may have difficulty understanding this blog.

  (May 8, 2009)
• Focusing on business process change, not infrastructure

  As the value of customer relationships becomes even more prized by a pharma industry challenged to depart from its traditional bigger-is-better sales force models, so too are its customer relationship management (CRM) systems gaining in importance.

  (May 12, 2009)
• Certified reps an idea whose time has come
  (May 12, 2009)
• What a VP said to me....

  A well-known Vice President at a Top 10 Pharma company recently spoke to me over the phone. See if you agree?

  (May 15, 2009)
• Promoting adherence through the pharmacy channel

  Pharmacists are in the right place, with the right kind of skills to improve patient adherence, says Steve Basiago, vice president, trade relations, Walgreens Health Services.

  (May 19, 2009)
• Pharmacists - adherence superheroes?

  An interesting national program in New Zealand aims to change the focus of pharmacists from mainly dispensing services to delivering the clinical skills these healthcare professionals have been trained to have more effectively and appropriately.

  (May 19, 2009)
• The ins and outs of new product forecasting
  (May 26, 2009)
• Getting back to basics

  Sometimes we make things way more complicated than they need to be. That's no surprise really.

  (May 26, 2009)
• The Industry's own placebo

  What do clinical trials and patient-level data have in common?

  (May 29, 2009)
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