Patient-centric programs and strategies can deliver improved market access, patient compliance and patient outcomes, according to a panel of industry experts assembled at a recent webinar, /Patient-centric Strategies for European Pharma/, organized by eyeforpharma in partnership with Innovex.(Mar 26, 2009)
I was recently in the US on business and I was there at a particular pertinent time in America's history. Not Obama's election or Madoff's conviction but the so-called AIG "Bonus Scandal".(Mar 27, 2009)
Everyone has ideas about what ails pharma and how it might reinvent itself to be more productive and regain the trust of the consuming public.(Apr 2, 2009)
If you do not like communication? There's more of you than you think?(Apr 3, 2009)
Hello all. It's been a few months since my last column, but I have a great excuse... I'...
Aidan Brain recently spoke with Adam Hacker, Vice President, EMEA Therapeutic Area Leader,...
Tyrannosaurus rep faces extinction. It’s time to evolve, argues Nick de Cent.