Articles

• Forecasting generic competition
  (Mar 19, 2009)
• Boosting adherence, patient outcomes and market access with patient-centric strategies for pharma

  Patient-centric programs and strategies can deliver improved market access, patient compliance and patient outcomes, according to a panel of industry experts assembled at a recent webinar, /Patient-centric Strategies for European Pharma/, organized by eyeforpharma in partnership with Innovex.

  (Mar 26, 2009)
• Improving the patient experience (and boosting revenues)
  (Mar 26, 2009)
• Transparency, Talent, Trust: What can Pharma learn from AIG

  I was recently in the US on business and I was there at a particular pertinent time in America's history. Not Obama's election or Madoff's conviction but the so-called AIG "Bonus Scandal".

  (Mar 27, 2009)
• Pharmas Twitter-pated!
  (Mar 27, 2009)
• The good Lord willing and the creek dont rise the caveats of forecasting
  (Apr 1, 2009)
• Our view: Developing drugs that sell themselves

  Everyone has ideas about what ails pharma and how it might reinvent itself to be more productive and regain the trust of the consuming public.

  (Apr 2, 2009)
• SFE gives way to value
  (Apr 3, 2009)
• DO NOT READ

  If you do not like communication? There's more of you than you think?

  (Apr 3, 2009)
• A flexible future pharma sales and marketing through the eyes of industry executives in Australia
  (Apr 7, 2009)
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