Developing good forecasts is just the beginning, says Richard Murgatroyd, Forecasting Manager for Roche. Delivering them effectively is the other half of the battle.(Jan 7, 2009)
Companies need information. To make the decisions that guide product development, the decisions that pinpoint the path to business success, company executives and other leaders are desperate for data. Only with a strong knowledge of the marketplace, competitors, and the past can companies make optimal decisions.(Jan 9, 2009)
Aston Business School lecturer and researcher Graham Leask explained at a recent eyeforpharma SFE conference why sales force strategy matters. It is, he argues, about working smarter, not harder.(Jan 21, 2009)
As pharmaceutical industry budgets grow tighter and the urgency for a revised commercial model that offers patients and other stakeholders an expanded value proposition grows, many pharmaceutical comp(Jan 28, 2009)
A recent study by researchers from Texas A&M University finds that doctor-patient communications can be riddled with misunderstanding.(Jan 28, 2009)
Hello all. It's been a few months since my last column, but I have a great excuse... I'...
Aidan Brain recently spoke with Adam Hacker, Vice President, EMEA Therapeutic Area Leader,...
Tyrannosaurus rep faces extinction. It’s time to evolve, argues Nick de Cent.