Articles

• Forecasts are meaningless without decisions
  (Jan 7, 2009)
• Delivering a good forecast

  Developing good forecasts is just the beginning, says Richard Murgatroyd, Forecasting Manager for Roche. Delivering them effectively is the other half of the battle.

  (Jan 7, 2009)
• Competitive Intelligence: The Value and Components of a Successful Program

  Companies need information. To make the decisions that guide product development, the decisions that pinpoint the path to business success, company executives and other leaders are desperate for data. Only with a strong knowledge of the marketplace, competitors, and the past can companies make optimal decisions.

  (Jan 9, 2009)
• European Opinion Leader Roundtable Report Debates Consumer and Physician E-Marketing Trends
  (Jan 9, 2009)
• Working smarter: sales force strategy matters

  Aston Business School lecturer and researcher Graham Leask explained at a recent eyeforpharma SFE conference why sales force strategy matters. It is, he argues, about working smarter, not harder.

  (Jan 21, 2009)
• Planning for Optimal Launch Success: The Power of Marketing
  (Jan 26, 2009)
• Boosting the bottom line and pharmas image with patient adherence and disease management programs

  As pharmaceutical industry budgets grow tighter and the urgency for a revised commercial model that offers patients and other stakeholders an expanded value proposition grows, many pharmaceutical comp

  (Jan 28, 2009)
• The economics of patient compliance
  (Jan 28, 2009)
• Quick Take: Study finds clear doctor-patient communication severely lacking

  A recent study by researchers from Texas A&M University finds that doctor-patient communications can be riddled with misunderstanding.

  (Jan 28, 2009)
• Pfizer's Wyeth purchase: Shopping for salvation
  (Jan 28, 2009)
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