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With a case against the makers of Vioxx in the courts and the marketing practices of pharma companies square in the public eye in Australia, Insight, a topical TV news program in the region, recently featured a panel of doctors, patients, industry change advocates, pharma representatives and Medicines Australia officials gathered to discuss the relationship between drug companies and doctors and how it affects patients.
(Jun 9, 2009)
We recently had a chance to talk with Klynn Alibocus, senior manager patient compliance solutions at IMS Health in the UK, about how we can move beyond patient compliance pilots and better measure the impact of compliance programs.
(Jun 3, 2009)
Like almost everyone else in pharma - and beyond, we here at eyeforpharma are intrigued and excited by the promise of new social media tools like Twitter and Facebook and their potential value to pharma marketers.
(Jun 2, 2009)
What do clinical trials and patient-level data have in common?
(May 29, 2009)
Sometimes we make things way more complicated than they need to be. That's no surprise really.
(May 26, 2009)
An interesting national program in New Zealand aims to change the focus of pharmacists from mainly dispensing services to delivering the clinical skills these healthcare professionals have been trained to have more effectively and appropriately.
(May 19, 2009)
Pharmacists are in the right place, with the right kind of skills to improve patient adherence, says Steve Basiago, vice president, trade relations, Walgreens Health Services.
(May 19, 2009)