Articles

• e-Detailing and ROI: Planning, Metrics, and Best Practices

  The state of the pharmaceutical union has meant massive marketing effort put toward detailing, but a dramatically less receptive audience.

  (Nov 5, 2008)
• Whos the customer?
  (Nov 5, 2008)
• Sales Reps: A New Strategy to Maximize Sales Calls

  The problems facing the traditional pharmaceutical sales model are myriad in number and daunting in complexity.

  (Nov 5, 2008)
• Putting pharmacists to work on patient compliance

  Pharmacists have an important and growing role in patient compliance, says Clare Kerr, pharmacy services manager for Lloyds Pharmacy in the UK.

  (Nov 12, 2008)
• Talking with patients for better compliance
  (Nov 12, 2008)
• Get the Most out of Your Brands: The Keys to Effective Product Lifecycle Management
  (Nov 13, 2008)
• Marketing Mix Modeling: Mistakes to Avoid for Best Results

  Marketing mix models have become primary, essential tools for analyzing marketing performance and productivity.

  (Nov 13, 2008)
• "Patient Compliance USA 08": A Summary
  (Nov 13, 2008)
• A new business model or just rewrapping the old one this holiday season?
  (Dec 2, 2008)
• Brand Equity and Shareholder Value: The Big Divide

  Marketing is essential to driving business. Without customer awareness of a product, no sales, revenue, or shareholder value is possible.

  (Dec 11, 2008)
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