This podcast has been moved to here .  http://social.eyeforpharma.com/podcast/using-crm-meet-challenges-rapidly-changing-healthcare-environment(Dec 16, 2000)
In a wrap-up of the recent European Pharmaceutical Market Research Association (EphMRA) conference in Malta, Peter Winters of Brand Health International nicely (and quite entertainingly) summarized some of the take-home messages from a workshop on pharmaceutical forecasting mistakes and how to avoid them that were presented by Gary Johnson of Inpharmation and Alec Finnery of AstraZeneca.(Oct 17, 2007)
Research from consulting firm Accenture shows that high-performance businesses stay ahead of the curve by anticipating needs and new marketplaces.(Oct 22, 2007)
Most would agree that the pharma industry needs to change its sales model, but how should companies go about doing it?(Nov 14, 2007)
A group of top pharmaceutical companies have teamed up to develop diagnostic tests to identify patients at risk of dangerous adverse drug reactions.(Nov 20, 2007)
As David Impey, consultant for BigBear Communications points out, the environments for direct to consumer advertising (DTCA) in Europe and in the United States are very different.(Nov 20, 2007)
The journey towards patient centricity has undoubtedly begun. The challenge now is to transition...
In the fourth and final of a series of posts focusing on each of the ‘MINT’ markets, I take an in-...
A definition of madness is doing the same thing and expecting different results.