Articles

• Using CRM to meet the challenges of a rapidly changing healthcare environment

  This podcast has been moved to here [1]. [1] http://social.eyeforpharma.com/podcast/using-crm-meet-challenges-rapidly-changing-healthcare-environment

  (Dec 16, 2000)
• Avoiding the pitfalls in pharma forecasting
  (May 29, 2007)
• Prediction markets harvesting the wisdom of crowds
  (Aug 14, 2007)
• Too skeptical?

  In a wrap-up of the recent European Pharmaceutical Market Research Association (EphMRA) conference in Malta, Peter Winters of Brand Health International nicely (and quite entertainingly) summarized some of the take-home messages from a workshop on pharmaceutical forecasting mistakes and how to avoid them that were presented by Gary Johnson of Inpharmation and Alec Finnery of AstraZeneca.

  (Oct 17, 2007)
• Changing from a position of strength

  Research from consulting firm Accenture shows that high-performance businesses stay ahead of the curve by anticipating needs and new marketplaces.

  (Oct 22, 2007)
• The Forecast on Forecasting - Survey Results
  (Oct 29, 2007)
• Turning talk into reality

  Most would agree that the pharma industry needs to change its sales model, but how should companies go about doing it?

  (Nov 14, 2007)
• Our view: Working together for the common good

  A group of top pharmaceutical companies have teamed up to develop diagnostic tests to identify patients at risk of dangerous adverse drug reactions.

  (Nov 20, 2007)
• A different kind of DTCA

  As David Impey, consultant for BigBear Communications points out, the environments for direct to consumer advertising (DTCA) in Europe and in the United States are very different.

  (Nov 20, 2007)
• Stop doing dumb things to customers
  (Dec 3, 2007)
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