This podcast has been moved to here .  http://social.eyeforpharma.com/podcast/using-crm-meet-challenges-rapidly-changing-healthcare-environment(Dec 16, 2000)
In a wrap-up of the recent European Pharmaceutical Market Research Association (EphMRA) conference in Malta, Peter Winters of Brand Health International nicely (and quite entertainingly) summarized some of the take-home messages from a workshop on pharmaceutical forecasting mistakes and how to avoid them that were presented by Gary Johnson of Inpharmation and Alec Finnery of AstraZeneca.(Oct 17, 2007)
Research from consulting firm Accenture shows that high-performance businesses stay ahead of the curve by anticipating needs and new marketplaces.(Oct 22, 2007)
Most would agree that the pharma industry needs to change its sales model, but how should companies go about doing it?(Nov 14, 2007)
A group of top pharmaceutical companies have teamed up to develop diagnostic tests to identify patients at risk of dangerous adverse drug reactions.(Nov 20, 2007)
As David Impey, consultant for BigBear Communications points out, the environments for direct to consumer advertising (DTCA) in Europe and in the United States are very different.(Nov 20, 2007)
2014 saw the topic of patient-centricity rise to centre-stage.
KPIs are necessary to drive patient centricity, but senior management buy-in still important in...
The eyeforpharma Philadelphia Awards are the only industry awards to focus on the fundamental...