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Demand for customer relationship management (CRM) solutions remains strong due to economic and regulatory pressures on the pharma industry.

Demand for customer relationship management (CRM) solutions remains strong due to economic and regulatory pressures on the pharma industry. But traditional CRM implementations have fallen short of fitting the bill in many cases throughout pharma.

As sales and marketing executives look to ensure today's CRM systems meet their real needs, Ken Arbadji, VP of North American sales at StayInFront, says on-demand approaches are well tailored to deliver on the true promise of CRM for pharma.