Close Loop Marketing in a Multi-Channel Environment
Marc Valdiviezo, director marketing excellence at Sanofi-Aventis US, on how to use technology to integrate marketing capabilities and deliver value.
Marc Valdiviezo, director marketing excellence at Sanofi-Aventis US, on how to use technology to integrate marketing capabilities and deliver value.
Diminishing market access and increased uptake of generics have forced pharmaceutical companies to generate new ways to reach customers. Over the past few years, the industry has embraced the Web as a powerful tool to reach physicians, social media as a way to generate buzz, and tablet PCs as a means to improve sales rep performance.
The challenge now, says Marc Valdiviezo, director marketing excellence at Sanofi-Aventis US, is how to combine these various components into a cohesive strategy. He says that one solution is close loop marketing: using technology and advanced business processes to integrate different marketing capabilities and consistently deliver more value.
Valdiviezo, who has more than 15 years of experience in the healthcare industry as an entrepreneur and who has held numerous positions in pharmaceutical sales and brand marketing positions, will be presenting on this subject at the upcoming SFE USA 2010 conference in Princeton, New Jersey, on May 17th and 18th.