Patients

Compliance and concordance: Good for patients and for pharma

Peter Mansell — Mon, 23 Aug 2010 09:50:25 +0100

Peter Mansell explores how effective concordance can take the strain off industry-patient group partnerships.

Designing adherence programs: Local is better than global

Angelo DePalma — Mon, 23 Aug 2010 09:45:45 +0100

Kenneth Youngstein, CEO of Biocom, on the regulatory, strategic, and tactical challenges of cross-border compliance programs.

Compliance and the corporate brand

Di Stafford — Mon, 23 Aug 2010 09:41:54 +0100

Di Stafford explores role pharma corporate brands can play in medicine adherence.

The role of new technologies in enhancing compliance

Peter Mansell — Tue, 27 Jul 2010 16:08:16 +0100

Peter Mansell reports on how compliance and personal monitoring technologies can help pharma firms better tailor their offerings to different patient groups

Q&A: The role of the caregiver in brand loyalty and compliance

Andrew Tolve — Tue, 27 Jul 2010 15:53:16 +0100

Rebecca Joslin, brand associate director for Novartis’ Exelon Patch, on how reaching out to caregivers creates brand loyalty and improves adherence

Compliance and the older patient: How the Web can help

Di Stafford — Tue, 27 Jul 2010 15:45:32 +0100

Di Stafford explains how customized digital communication can assist pharma in successfully engaging with older patients

Adherence and the empowered patient

Peter Mansell — Mon, 28 Jun 2010 10:36:37 +0100

Peter Mansell explains how patient access to new technologies and new data could impact everything from compliance to cost-benefit analyses.

The pharmacist's role in patient adherence

Les Rose — Mon, 28 Jun 2010 10:33:03 +0100

Ema Paulino, a member of the board of the Italian National Association of Pharmacies, talks to eyeforpharma about the role of the pharmacist and technology in improving patient compliance.

Compliance and social marketing: a new opportunity for collaboration

Di Stafford — Mon, 28 Jun 2010 10:28:27 +0100

Di Stafford explains why social marketing, rather than social media, may offer the best prospects for improving adherence.

Using the web to improve patient compliance

Peter Mansell — Tue, 01 Jun 2010 10:02:33 +0100

Carlotta Schiedek from Almirall tells Peter Mansell about the Spanish pharma firm's innovative online compliance program, recently launched in the UK.