Marketing

How to get marketers and reps to work together

Andrew Tolve — Thu, 24 Jun 2010 10:51:40 +0100

Pharma consultant Allan Dick on how to bridge the gap between sales strategy formation and sales strategy implementation

Poor patient adherence is a well-documented problem for the pharmace

What’s next for marketing and social media

Andrew Tolve — Mon, 06 Sep 2010 11:26:25 +0100

How European pharma firms are connecting with physicians and patients online.

eMarketing: A seven-step guide to optimizing potential

Andrew Tolve — Mon, 06 Sep 2010 11:23:38 +0100

Jens Monsees, industry head of healthcare, Google Germany, offers tips on opening effective new online channels for communication and marketing.

eMarketing: How to flourish in the digital world

Andrew Tolve — Mon, 06 Sep 2010 11:19:08 +0100

Kay Wesley, director of Complete Medical Group, on the strategic imperative of engaging patients and healthcare professionals online.

Marketing is measuring

Andree Bates — Mon, 06 Sep 2010 11:12:44 +0100

Dr. Andree K. Bates outlines five steps to becoming a more valued pharma marketer.

How to get marketing through unbranded websites right

Andrew Tolve — Mon, 09 Aug 2010 10:58:46 +0100

If correctly implemented, unbranded websites can be a valuable information resource for consumers and a valuable marketing tool for pharma brands. Andrew Tolve reports.

The pharma marketer as change agent

Craig Dixon — Mon, 09 Aug 2010 10:55:08 +0100

How marketers can drive change within the teams and brands they manage.

Pharma marketing: The upside of segmentation

Andree Bates — Mon, 09 Aug 2010 10:40:42 +0100

How effective segmentation can deliver better returns on marketing investment.

Who killed DTC marketing?

Richard Meyer — Mon, 09 Aug 2010 10:38:05 +0100

The main culprits are risk aversion and a misplaced emphasis on doing instead of thinking.

Taking the fear out of e-marketing

Ursula Sautter — Tue, 13 Jul 2010 09:47:23 +0100

Ursula Sautter reports on how pharma firms are making smart use of online sales and marketing campaigns.