Marketing

How to get marketers and reps to work together

Andrew Tolve, (Jun 24, 2010)

Pharma consultant Allan Dick on how to bridge the gap between sales strategy formation and sales strategy implementation Poor patient adherence is a well-documented problem for the pharmace

What’s next for marketing and social media

Andrew Tolve, (Sep 6, 2010)

How European pharma firms are connecting with physicians and patients online.

eMarketing: A seven-step guide to optimizing potential

Andrew Tolve, (Sep 6, 2010)

Jens Monsees, industry head of healthcare, Google Germany, offers tips on opening effective new online channels for communication and marketing.

eMarketing: How to flourish in the digital world

Andrew Tolve, (Sep 6, 2010)

Kay Wesley, director of Complete Medical Group, on the strategic imperative of engaging patients and healthcare professionals online.

Marketing is measuring

Andree Bates, (Sep 6, 2010)

Dr. Andree K. Bates outlines five steps to becoming a more valued pharma marketer.

How to get marketing through unbranded websites right

Andrew Tolve, (Aug 9, 2010)

If correctly implemented, unbranded websites can be a valuable information resource for consumers and a valuable marketing tool for pharma brands. Andrew Tolve reports.

The pharma marketer as change agent

Craig Dixon, (Aug 9, 2010)

How marketers can drive change within the teams and brands they manage.

Pharma marketing: The upside of segmentation

Andree Bates, (Aug 9, 2010)

How effective segmentation can deliver better returns on marketing investment.

Who killed DTC marketing?

Richard Meyer, (Aug 9, 2010)

The main culprits are risk aversion and a misplaced emphasis on doing instead of thinking.

Taking the fear out of e-marketing

Ursula Sautter, (Jul 13, 2010)

Ursula Sautter reports on how pharma firms are making smart use of online sales and marketing campaigns.

User login

receive the Pharm Exec Europe Digest by subscribing for FREE now

Events

All event info

Sales Excellence & Business Intelligence Australia

September 13-14, 2010 - Sydney - Click here

The purpose of the conference is to bring together the leaders, movers and shakers in sales excellence and business intelligence in the Australian Pharmaceutical market to share best practice, knowledge and experiences for mutual benefit. The 2009 conference sold out with over 160 senior-level pharma sales and marketing executives attending to network, learn from each other and of course hear unique case studies and opinions from industry innovators.