RSSLatest Articles
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Pharma forecasting: The changing role of patients
Milos Graonic, senior vice president, global leader of Nielsen BASES Pharmaceutical Practice, on how to mine patient data for forecasting insights
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Dr. Bates’ Talkback: 6 tips for ensuring oncology marketing success
Dr. Andree K. Bates outlines what oncology marketers need to do to ensure commercial success
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Pharma marketing and sales: When to make an Rx to OTC switch
Angelo DePalma explores prescription to over-the-counter (Rx to OTC) switches as a strategy for extending a product’s commercial life
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Pharma forecasting: How to fine tune market research
Todd Johnson of Kantar Health outlines how market research can be honed into reliable data to improve forecasts
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Dr. Bates’ Talkback: 4 ways to improve patient adherence, part II
In the second of a two-part series, Dr. Andree K. Bates explores how a focus on the patient perspective and on the physician can improve patient adherence
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Special report: Patient's Week 2011
How patients and pharma can work together—to the benefit of both
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Dr. Bates’ Talkback: Pharma’s 2012 ‘to do’ list
Dr. Andree Bates suggests 8 things that should be on pharma’s 2012 agenda
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Pharma marketing: Successful approaches to market segmentation
Rita E. Numerof argues that pharma firms should focus more on health outcomes and less on product or device features
Featured Opinion
M’s the word: Networking and the art of marketing excellence
Networking requires us to recognise that we all have something to offer
Why we need the Undiagnosed Diseases Program
The NIH’s Undiagnosed Diseases Program (UDP) has so far discovered two new rare diseases
Google Search rules—even for doctors
How online info helps to change opinions, even among physicians
Another look at customer centricity
Melonie Warfel, director, Life Sciences Industry Solutions, Pegasystems, on how to foster a culture of business transformation
M’s the word: Second thoughts on riding the excitement
How I learned to love the iPad a little bit less
Podcasts
Pharma, social media and data analytics
Alex Gochtovtt, principal with Cognizant’s enterprise analytics practice, discusses pharma’s social media opportunities and the importance of data analytics
"Speed and Usability are Key" - insights from Boehringer Ingelheim
An interview with Serkan Erkovan of Boehringer Ingelheim.
Podcast: "Build KOL trust" - insights from Pediapharm
Ashok Bhaseen, Vice President of Sales & Marketing at Pediapharm reveals how his company establishes trust when engaging KOLs
Most Popular This Month
Featured Articles
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Forecasting the future of biologics
Peter Mansell reports on how to balance complexity and predictability when forecasting for biologics
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