RSSLatest Articles
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Special report: Pharma and social media
In this special report, eyeforpharma examines the ways pharma can use social media to engage patients, customers, and payers
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Healthcare innovation: Panacea or pitfall?
Pete Gale, head of user experience for Blue Latitude, on the challenge of innovation
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Pharma and clinical outsourcing strategies
Mary Wieder of Arithmos suggests some tips on how pharma should assess potential outsourcing partners
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Dr. Bates’ Talkback: Payers and personalized medicine
Dr. Andree K. Bates examines the 5 issues that need to be addressed to increase uptake of personalized medicine
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3 Google innovations and changes pharma needs to know about
Cherie Yates of Siren Interactive examines the Google products and innovations that will affect the paid and organic search strategies of pharma firms
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Dr. Bates’ Talkback: Pharma marketing and product launches
Dr. Andree K. Bates on how to develop launch plans that maximize commercial viability
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Pharma and e-health: The emergence of activist patients
Milos Graonic, senior vice president at Nielsen, discusses the impact of “activist patients” on pharma
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Patients groups and market access
Andrew Tolve outlines the pharma industry’s growing need for local insights and local patient partnerships to gain market access
Featured Opinion
Do you need an infographics strategy?
Craig DeLarge examines how pharma can capitalize on yet another new media trend.
Pharma marketing: How to be ‘social’ in Brazil
Though the Internet is not quite a mass medium yet, Brazilians are very open to interacting with brands via social media
The EU privacy directive: What is ‘strictly necessary’?
Paul Cook, analytics consultant with Blue Latitude, on the impact of the EU’s privacy directive on digital marketing and sales tracking
A behavior change is gonna come
Will Myddelton, user experience consultant with Blue Latitude, on the human side of behavior change
A growth opportunity for pharma: Hispanics
When US marketing as a whole is becoming saturated, the Hispanic community offers potential growth
M’s the word: Pharma marketing, the director’s cut
Why pharma marketing is like directing a feature film
Podcasts
Pharma, social media and data analytics
Alex Gochtovtt, principal with Cognizant’s enterprise analytics practice, discusses pharma’s social media opportunities and the importance of data analytics
"Speed and Usability are Key" - insights from Boehringer Ingelheim
An interview with Serkan Erkovan of Boehringer Ingelheim.
Podcast: "Build KOL trust" - insights from Pediapharm
Ashok Bhaseen, Vice President of Sales & Marketing at Pediapharm reveals how his company establishes trust when engaging KOLs
Most Popular This Month
Featured Articles
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Forecasting the future of biologics
Peter Mansell reports on how to balance complexity and predictability when forecasting for biologics
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